About

Business with soul. Strategy with depth. Growth with intention.


Why LiLuminus Exists

At LiLuminus, we believe clarity is the rarest and most valuable currency in business.

In a world of speed and noise, our work is about focus, alignment, and building what matters—with elegance.

We partner with founders, startups, and creators who want to grow their companies without losing themselves. Because we’ve seen what happens when vision is clear and action is aligned: things move. Fast. Bold. Real.

LiLuminus is where ideas mature, pressure becomes progress, and dreams take disciplined form.


Meet the Founder: Lior Baruch 

Lior is a serial entrepreneur, product strategist, executive advisor, and company builder with over two decades of experience at the intersection of technology, innovation, and human clarity.

He’s led, launched, scaled, and sold. And now, through LiLuminus, he brings that same insight to a select group of founders and teams who are ready to build with both heart and excellence.

Past & Present Highlights Include:

  • Co-founder & CEO of AlgoAI Tech, creators of advanced B2B2C platforms like a-love
  • Founder & CEO of DEVODAT, Where Development & Data meet
  • Co-founder & CEO of TCCTimeless Classic Cars, a world of automotive elegance, where passion meets rarity, and classic cars transcend time
  • Strategic leader in companies like ICQ, Mgroup, Comverse, Exalink, TandemG, Tradologic and dozens of startups across EMEA and the US

His work blends:

  • Business precision
  • Product vision
  • Emotional intelligence
  • Founder-to-founder empathy


What We Believe

Dreams are meant to come true. But only if you’re willing to do what it takes.

We believe that great companies are built by people who are ready to do deep work—on the product, on the strategy, and on themselves.

That’s why LiLuminus brings both business logic and soulful clarity to the table.
We don’t do bloated slides or trendy frameworks. We do presence, precision, and partnership.


Our Clients Work With Us When:

  • They’re ready to pivot and want to do it right
  • They’ve raised funding but feel the weight of “what’s next?”
  • They’re launching something deeply personal and don’t want to get lost in execution
  • They’re outgrowing their current product or team and need a trusted guide
  • They want someone who has been in the room—and isn’t afraid to say what matters


Let’s Begin

We don’t take on many clients. But if this speaks to you—we should talk.